Shopping online has become a normal part of life. Whether it’s clothes, groceries, or even furniture, many people now prefer to browse on their phones or laptops instead of walking through crowded malls. But why does it feel so satisfying? And could our love for online shopping reveal something about our mental and emotional state?
For me, and for many others I know, shopping online isn’t just about convenience—it’s about comfort. There’s no pressure to talk to a store clerk. No long lines. No awkward small talk. No stares. Just you, your screen, and endless choices at your fingertips.
Psychiatrists say this preference isn’t just about laziness—it’s also about how our minds are wired. According to Dr Sarthak Dave, shopping gives us a small hit of dopamine, the “feel-good” chemical. But when the same joy comes with less effort—no travel, no interaction, no stress—our brains naturally pick the easier route. And online shopping offers exactly that.
Dr Rahul Chandhok, another psychiatrist, adds that people feel more in control when shopping online. They can take their time, make decisions privately, and avoid being judged. For someone who feels anxious in public or overwhelmed by too many choices, the quiet, personalised nature of online shopping is a relief.
Let’s be honest—sometimes we shop because we’re bored or stressed. But there’s a difference between casual comfort-buying and using shopping as an emotional escape. According to experts, when online shopping becomes a way to avoid feelings, people, or problems, it could point to deeper mental health concerns.
For example, those with social anxiety may avoid stores altogether. Some may struggle with compulsive buying—spending money without really thinking about it, just to feel better for a short time. Others may be battling depression and use shopping as a distraction from sadness or emptiness.
Even I’ve caught myself adding items to my cart on tough days, not because I need them, but because it feels like a small win—a little joy delivered to my doorstep. It’s a temporary lift, but one that doesn’t always last.
Dr Rajiv Mehta explains that many people who prefer online shopping simply value convenience and privacy. They may be introverts or just like to compare prices and research before making a decision. But he also warns that the act of spending online can feel less “real”—no cash exchanged, no physical wallet opened. And that makes it easier to overspend or feel guilty later.
There’s also a sense of anonymity. No one sees what you’re buying, how much you're spending, or how often you're buying. For those who fear judgment or feel insecure, this privacy is a major comfort. As Dr Chandhok notes, for some people, shopping online feels safer because there's no fear of being judged for their choices, appearance, or budget.
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At the end of the day, online shopping isn’t bad. In fact, it’s one of the great conveniences of modern life. But like many habits, it can become unhealthy if used as a way to avoid real-world experiences or emotional challenges.
As our lives get busier and more digital, we have to be more mindful. It’s tempting to choose the easiest path, but what we gain in convenience, we might lose in human connection, physical movement, and self-awareness. The less we go out, the more we lose small but important things—like a smile from a shopkeeper, a walk to the local market, or the joy of trying on something in person.
I’m not saying stop shopping online. I won’t be either. But I’ve started asking myself why I’m clicking “add to cart.” Is it because I need something—or because I’m trying to fill a different kind of gap?
Understanding the “why” behind our habits—especially ones that involve money and emotions—is key to staying balanced. So next time you're online shopping, take a pause. Not to stop yourself, but to check in with yourself. Because sometimes, the real thing we’re looking for can’t be bought.
Disclaimer: This piece reflects personal views and opinions and is not intended to replace professional medical advice. If shopping habits are affecting your mental or financial health, consider speaking with a licensed therapist.
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