Matcha, the finely powdered green tea from Japan, is slowly taking over India’s wellness scene. Once limited to Japanese households, it has now become a favorite among health-conscious Indians, even making an appearance on Shark Tank India. With its vibrant color, earthy flavor, and high antioxidant content, matcha is marketed as a healthier alternative to traditional tea and coffee. But does it really live up to the hype? Experts share their views.
Unlike regular green tea, where the leaves are steeped and discarded, matcha involves consuming the entire tea leaf in powdered form. This process enhances its nutritional value, making it rich in vitamins A, C, E, and K, as well as minerals like potassium and calcium. It is particularly high in catechins, a type of antioxidant known to improve heart health, boost metabolism, and fight free radicals.
Dr Navjot Kaur, senior dietician at Livasa Hospital, explains, “Matcha’s unique blend of caffeine and L-theanine provides a steady energy boost without the jittery crash of coffee. It also improves focus and mental clarity.”
The popularity of matcha is rising rapidly in India. Cafes now offer matcha lattes, and premium brands are introducing matcha-based products. The matcha tea market in India is projected to grow at a rate of 8.6% annually until 2030, reflecting the shift toward wellness-oriented beverages.
Celebrity endorsements also play a role. Internationally, celebrities like Kourtney Kardashian swear by matcha, calling it their go-to energy drink. In India, this trend is catching up among young professionals and fitness enthusiasts looking for a lighter alternative to coffee.
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Matcha has moderate caffeine levels (25-70 mg per cup), less than coffee but enough to provide sustained energy. Compared to chai, it has a smoother effect and higher antioxidant levels. While coffee offers a quick energy spike, it often leads to a crash later in the day, which matcha avoids.
Certified nutrition coach Payal Rangar points out, “Matcha is rich in chlorophyll, which supports detox and digestion, along with amino acids that promote relaxation and focus.”
Experts believe that while matcha has impressive health benefits, it isn’t essential. India already has a wide range of herbal teas like ginger tea, tulsi tea, masala chai, and turmeric tea, all of which are rich in antioxidants and beneficial for immunity, digestion, and inflammation.
“Indian spice teas offer similar benefits without the high price tag of imported matcha,” says holistic dietitian Vriti Srivastav. A 50g pack of high-quality matcha can cost up to Rs 2,000-3,000, making it less affordable for daily consumption.
Despite its benefits, experts advise moderation. Matcha is still a source of caffeine, and overconsumption can cause digestive discomfort or affect blood pressure. Low-quality matcha may also contain heavy metals like lead due to soil contamination, so sourcing from reputable, organic brands is important.
Komal Malik, head dietician at Asian Hospital, warns that matcha may cause allergic reactions in rare cases and could interact with medications like blood thinners.
Matcha is a powerful superfood that offers numerous health benefits, from boosting metabolism to supporting brain health. However, it should not be seen as a magical replacement for coffee or tea. For those who enjoy its unique flavor and calming energy, it’s a great addition to the diet. But for many Indians, traditional teas and herbal infusions remain equally effective, accessible, and affordable.
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